Competition Coming for Madden Video Games
Written by playerpress.com, Friday June 11 2010
For years, Madden has been the only football video game played by, well, everyone who loves football. And it was the only video-game franchise licensed by the NFL.
Now, a competitor has emerged by the name of Quick Hit, which has received a license from the NFL to use NFL team names, logos, and trademarks for a PC-based football game and plans a free online-only NFL game.
Multiple NFL players already have a role in the non-NFL version of the Quick Hit product, along with former NFL coaches Bill Cowher and Brian Billick. Patriots receiver Randy Moss has a seat on the company’s board of directors, and he became a spokesman for the product earlier this year.
Beyond Moss and a handful of other players, the game won’t feature names of actual NFL players stitched onto the backs of jerseys. As Ian Rapoport of the Boston Herald reports, the Foxborough-based company has yet to finalize a license with the NFLPA.
Jon Robinson of espn.com quoted Quick Hit CEO Jeff Anderson on how his company was able to reach an agreement with the NFL, which was thought to have an exclusive deal with EA Sports: “That’s a better question for EA,” Anderson said. “I don't have a copy of the contract they have with the NFL, but for us, it’s a tremendous opportunity. Adding the NFL really transforms this product from a really cool Flash game to an incredibly authentic online football game. We're going to be the first mover in the space. The only place you're going to be able to play an NFL licensed game on your PC this fall is 'Quick Hit.'
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