No More Sex Wax
Written by Daniel Turner, Tuesday June 21 2011
Forget rubbing down the board with Dr. Zoggs. If Versatraction and Waxless Surf Systems Inc. have their way board wax will become a thing of the past. Versatraction has developed a grip sticking product that is patent-pending and already being utilized in surfing, skateboarding, snowboarding, wakeboarding and flow boarding, along with Moto X and MMA.
Already big in Europe, where Riders Nation has listed its invention as groundbreaking as the iPhone, Versatraction is looking to conquer the USA and to do so they are introducing a heavy hitter from the world of marketing. Shea Alderete, the man who promoted the Metal Mulisha and Lost Enterprises, has left Shea Ryan Consulting to join Versatraction as their head of marketing.
Having already secured long term commitments from Riders Nation and Suplove, Alderete should be able to help Versatraction change the way American surfers ride their boards. One thing that all board riders will appreciate is that Versatraction’s grip reduces the weight over boards with traditional waxing.
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