MiCAR Launch Lets Race Fans Put Face on Indy Car, Offers Ownership Experience
Written by playerpress.com, Friday May 27 2011
INDIANAPOLIS -- (BUSINESS WIRE) -- Fans of racing will now have the opportunity to experience motor sports just as the owners and top-tier sponsors of race teams do by joining the 2012 MiCAR team fueled by Facebook.
Based in Indianapolis with over 100 celebrity owners, MiCAR is revolutionizing IndyCar team ownership by allowing fans and businesses of all sizes the ability to post their Facebook profile pic on an Indy Car and Indy Car Transporter, as well as the ability to buy into various levels of ownership experience.
“MiCar is an exciting concept, lead by a dynamic group, and it's great to see where Indy Car is headed for the fans," said Omar Miller, star of CSI Miami, executive producer of the new sports reality show MVP on Fox Sports and MiCar celebrity partner. “Those of us in the entertainment industry are always looking for new ways to not only spectate the sports we love, but become uniquely involved in the ownership experience.”
How it Works:
Fans will be able to visit the MiCAR fan page on Facebook, and by using their curser on the virtual car, they can select grid space on the car for purchase. In 2012, Facebook profile pictures will be painted on the car and remain throughout the season. Fans may purchase as many grid squares on the car as they wish, provided they are available and unoccupied.
“We are very excited to introduce a new ownership model that will change the way professional sports teams not only operate, but market and engage fans,” said Jen Beaver, founder and co-owner of the MiCAR Racing Team. “There is no better time than the 100th running of the Indianapolis 500 to unveil the MiCar Facebook application.”
The brother-sister duo who founded the team have brought together the power of social media, their respect for the Green Bay Packers’ public ownership model, and passion for auto racing, all with the fans in mind – “my car” or MiCAR.
“This has always been a rich man’s hobby that others watched and enjoyed, but could never truly participate in; we are using the inherent capabilities of Facebook, and the vast power of social media, to allow the average fan to experience what Paul Newman, David Letterman, and the Andretti’s have for decades,” said Michael Bilello, MiCAR racing team co-owner and spokesperson.
100th Anniversary and MiCar Launch Event Friday Night
Date and Time: Friday, May 27, 2011 9:00 pm – 3:00 am ET
Location: Sensu 225 South Meridian Street, Indianapolis, IN 46225
Special Musical Guest: Superstar DJ to the Miami Heat and actor Jamie Foxx, DJ Irie
A Snapshot of Celebrities to Appear: Omar Miller, Zachary Levi, Anthony Constanzo, Jay Glazer, Roger Cross, Dwight Freeney, Troy Polamalu and Jalen Rose.
For more event information to include celebrity attendees, daily confirmations, announcements and team information, please visit:www.micarteam.com or www.twitter.com/micarteam
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